May 3rd, 2026
Everything on Firefly SEO now runs 85% faster. It's seriously quick now, no more multi tab loading!
April 21st, 2026
Our official MCP integration is now live. We've had an official ChatGPT app for a while, but clients wanted to manage their Firefly AI data elsewhere!
April 20th, 2026
Under Rankings, you will now see a Competitors tab that tracks competition on both traditional and AI search. Our team will use this to implement optimisation strategies based on competitor data.
March 24th, 2026
We've improved speed across our platform considerably. On average, each section now loads at 60 FPS. Enjoy! 😄
March 20th, 2026
We've updated our prompt tracker significantly, it now covers 6 models, change metrics, citations and prompt history. With no limits. Add as many prompts as you want.
March 18th, 2026
We've made updates to our AI Agent for PPC and SEO reporting. It's much more data rich and consistent.
March 16th, 2026
We've added PDF/CSV/XLS report exports to our AI Agent. Ask for it to make a custom report based on project data and it'll handle it.
March 14th, 2026
We've launched a native AI agent that can handle anything from a research, analysis and actionable standpoint. Try it out, it's on the side menu. 🤖
March 7th, 2026
We've updated our heatmaps to be more data rich and hyper local. We also have no limits. Make as many as you want, they update each month automatically.
March 1st, 2026
Our new Google Ads UI is live. Simply connect your ad account to view everything that's inside it. Data rich and easy to understand.
February 23rd, 2026
We've added charts to the keyword tracking UI. If you don't like graphs, you now have charts. 😄
February 17th, 2026
We now have our Google Analytics & Business Profile integrations live. View all of your traffic history and manage reviews, posts or upload images to your business profile, with no limits. We can also post to your Business Profile each week through this.
February 6th, 2026
Our site auditor now automatically filters out false positives, powered by AI agents that QA the results. This helps us to avoid any misunderstandings on what's an issue and what isn't.
February 4th, 2026
We have a new indexing tab on our Google Search Console integration. When connected, we will automatically manage your indexing with a clean UI for you to see the status of everything. We scan for new pages daily and submit them to Google.
January 20th, 2026
We now support over 35 languages natively. If you're looking to expand into other markets, we have you covered!
January 15th, 2026
Search volume is now enabled for keywords and prompts. We've also expanded keyword tracking to support AI mode/overviews.
January 10th, 2026
Scheduled reports are live. If you'd like to send reports to your email on a recurring basis, you can now do so in the Reports tab of your project.
January 1st, 2026
If you have multiple projects with us, you will see a 'View All Projects' button on the Content tab. This will enable a universal view of all content for all projects you have access to, to make it easier to approve work.
December 20th, 2025
We are now able to track AI search terms (called prompts) on your project, with no limits. Go to the Prompts tab, under Rankings to get started. We'll be adding a bunch for you automatically. 😄
December 8th, 2025
Our new app is live! This changelog will outline everything that we update on it. We aim to constantly release updates to deliver a great product and service to you.